A couple of weeks ago I spoke to a friend of mine who was interested in starting a blog. Actually, she had already started a blog but, like many who do, was feeling a bit overwhelmed. What are tags? What about categories? What is all this I hear about SEO?…
The relationship between a client and a freelancer is sometimes difficult, sometimes effortless, but usually somewhere in-between. Those who hire freelancers need something done that they can’t, or don’t, want to do themselves. Freelancers, on the other hand, have to provide those services or they are out of work. Both…
One of the more common questions I get from people who want to start a blog is how I find ideas to write about. I ghostwrite several weekly blogs, most of which have at least two posts per week. That’s a lot of ideas. A lot of ideas I need…
Part of the trouble in writing blog content about complicated topics (such as the law) for the lay reader is that the audience you’re writing for will determine what you can say. This is no different than it is for any other type of writing, but because the topics you’re…
If you write or ghostwrite blogs, you need a blog reader profile. That’s it. The end. Okay, not really the end, but it sounded punchy. Expectations “Know your audience” is a something you’ve probably heard before. Whether you’re giving a speech, writing a book, or talking to a friend, communication…
One of the topics that came up at my recent writer’s group meeting was the commonly repeated fear that someone, somewhere, will steal your idea. The writers in my group are all experienced, and the “stole my idea” topic was little more than a throwaway, something we discarded before moving…
Writing about the law has its challenges. Watch: Irrevocable life insurance trust. If you made it to “trust,” you probably made it further than about 90 percent of the population, even if you don’t know what an irrevocable life insurance trust is, or have any idea what a majority of…
I ran into an old college professor of mine this morning at a coffee shop and, after I told him what I do, he asked me what a blog is. So, I took the time to explain to him what blogs do, what I write about, and why people hire…
Whether you’re just starting a new company or have decided to expand your firm’s web presence, hiring a ghost blogger to write your blog content might be the solution to your problem.A lot of people like the idea of having a blog, but the reality of creating regular content to…