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Writing About the Law for the Average Reader: Assumptions and Myths

Writing About the Law for the Average Reader: Assumptions and Myths The average person doesn’t know much about the law, and what they think they know is often wrong. When experts in a field write for lay audiences, or for those who don’t have a similar background or expertise, there’s…

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In: Blog Writing Blogs Writing
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Keeping Your Blog Alive, Part 4: The Blog Post Series

If you’ve been reading along with this series of how to keep your blog posts alive, you already have a good idea of what I’m going to talk about. A series of blog posts, when used in conjunction with the techniques I wrote about in the last several weeks, will…

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In: Blog Writing Blogs Ghostwriting
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Keeping Your Blog Alive, Part 3: The Idea/Publication Spreadsheet

So you have your ideas, you’ve written multiple posts, and you’ve scheduled publication for them. Good job, but there’s still a little more to do. To keep everything in order and easily accessible, we’re going to create a publication spreadsheet. The Spreadsheet Schedule I know there are a lot of organizational…

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In: Blog Writing Blogs
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Keeping Your Blog Alive, Part 2: The Publication Process

Part of the problem of creating regular blog content is the almost inevitable slow death. A couple of weeks ago I talked about how writing multiple posts at once will give you a much better chance at ensuring your blog doesn’t die. Today, let’s look at how you weave those…

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In: Blog Writing Blogs
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Keeping Your Blog Alive, Part 1: Writing Multiple Posts at One Time

A couple of weeks ago I spoke to a friend of mine who was interested in starting a blog. Actually, she had already started a blog but, like many who do, was feeling a bit overwhelmed. What are tags? What about categories? What is all this I hear about SEO?…

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In: Blog Writing Blogs Writing
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The Client-Freelancer Relationship: Proving Your Worth

The relationship between a client and a freelancer is sometimes difficult, sometimes effortless, but usually somewhere in-between. Those who hire freelancers need something done that they can’t, or don’t, want to do themselves. Freelancers, on the other hand, have to provide those services or they are out of work. Both…

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In: Freelance Writer Writing
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New Blog Ideas: Tell Me About Your Day

One of the more common questions I get from people who want to start a blog is how I find ideas to write about. I ghostwrite several weekly blogs, most of which have at least two posts per week. That’s a lot of ideas. A lot of ideas I need…

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In: Blogs Copywriting
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Writing About Complex Topics for the Lay Reader: 6 Tips

Part of the trouble in writing blog content about complicated topics (such as the law) for the lay reader is that the audience you’re writing for will determine what you can say. This is no different than it is for any other type of writing, but because the topics you’re…

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In: Blogs Copywriting
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Using a Blog Reader Profile

If you write or ghostwrite blogs, you need a blog reader profile. That’s it. The end. Okay, not really the end, but it sounded punchy. Expectations “Know your audience” is a something you’ve probably heard before. Whether you’re giving a speech, writing a book, or talking to a friend, communication…

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In: Blogs Ghostwriting Writing
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Why No One Will Steal Your Idea for a Novel

One of the topics that came up at my recent writer’s group meeting was the commonly repeated fear that someone, somewhere, will steal your idea. The writers in my group are all experienced, and the “stole my idea” topic was little more than a throwaway, something we discarded before moving…

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In: Writing