Blog Writing

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Writing About the Law for the Average Reader: Assumptions and Myths

Writing About the Law for the Average Reader: Assumptions and Myths The average person doesn’t know much about the law, and what they think they know is often wrong. When experts in a field write for lay audiences, or for those who don’t have a similar background or expertise, there’s…

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Keeping Your Blog Alive, Part 4: The Blog Post Series

If you’ve been reading along with this series of how to keep your blog posts alive, you already have a good idea of what I’m going to talk about. A series of blog posts, when used in conjunction with the techniques I wrote about in the last several weeks, will…

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Keeping Your Blog Alive, Part 3: The Idea/Publication Spreadsheet

So you have your ideas, you’ve written multiple posts, and you’ve scheduled publication for them. Good job, but there’s still a little more to do. To keep everything in order and easily accessible, we’re going to create a publication spreadsheet. The Spreadsheet Schedule I know there are a lot of organizational…

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Keeping Your Blog Alive, Part 2: The Publication Process

Part of the problem of creating regular blog content is the almost inevitable slow death. A couple of weeks ago I talked about how writing multiple posts at once will give you a much better chance at ensuring your blog doesn’t die. Today, let’s look at how you weave those…

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Keeping Your Blog Alive, Part 1: Writing Multiple Posts at One Time

A couple of weeks ago I spoke to a friend of mine who was interested in starting a blog. Actually, she had already started a blog but, like many who do, was feeling a bit overwhelmed. What are tags? What about categories? What is all this I hear about SEO?…

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