Copywriting

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New Blog Ideas: Tell Me About Your Day

One of the more common questions I get from people who want to start a blog is how I find ideas to write about. I ghostwrite several weekly blogs, most of which have at least two posts per week. That’s a lot of ideas. A lot of ideas I need…

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In: Blogs Copywriting
Don3

Writing About Complex Topics for the Lay Reader: 6 Tips

Part of the trouble in writing blog content about complicated topics (such as the law) for the lay reader is that the audience you’re writing for will determine what you can say. This is no different than it is for any other type of writing, but because the topics you’re…

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In: Blogs Copywriting
True_Grit_Poster

Writing Good (and Bad) Courtroom Scenes

Writing about the law has its challenges. Watch: Irrevocable life insurance trust. If you made it to “trust,” you probably made it further than about 90 percent of the population, even if you don’t know what an irrevocable life insurance trust is, or have any idea what a majority of…

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In: Copywriting