If you’ve been reading along with this series of how to keep your blog posts alive, you already have a good idea of what I’m going to talk about. A series of blog posts, when used in conjunction with the techniques I wrote about in the last several weeks, will…
If you write or ghostwrite blogs, you need a blog reader profile. That’s it. The end. Okay, not really the end, but it sounded punchy. Expectations “Know your audience” is a something you’ve probably heard before. Whether you’re giving a speech, writing a book, or talking to a friend, communication…
I ran into an old college professor of mine this morning at a coffee shop and, after I told him what I do, he asked me what a blog is. So, I took the time to explain to him what blogs do, what I write about, and why people hire…
Whether you’re just starting a new company or have decided to expand your firm’s web presence, hiring a ghost blogger to write your blog content might be the solution to your problem.A lot of people like the idea of having a blog, but the reality of creating regular content to…