Writing About the Law for the Average Reader: Assumptions and Myths The average person doesn’t know much about the law, and what they think they know is often wrong. When experts in a field write for lay audiences, or for those who don’t have a similar background or expertise, there’s…
A couple of weeks ago I spoke to a friend of mine who was interested in starting a blog. Actually, she had already started a blog but, like many who do, was feeling a bit overwhelmed. What are tags? What about categories? What is all this I hear about SEO?…
The relationship between a client and a freelancer is sometimes difficult, sometimes effortless, but usually somewhere in-between. Those who hire freelancers need something done that they can’t, or don’t, want to do themselves. Freelancers, on the other hand, have to provide those services or they are out of work. Both…
If you write or ghostwrite blogs, you need a blog reader profile. That’s it. The end. Okay, not really the end, but it sounded punchy. Expectations “Know your audience” is a something you’ve probably heard before. Whether you’re giving a speech, writing a book, or talking to a friend, communication…
One of the topics that came up at my recent writer’s group meeting was the commonly repeated fear that someone, somewhere, will steal your idea. The writers in my group are all experienced, and the “stole my idea” topic was little more than a throwaway, something we discarded before moving…