Whether you’re just starting a new company or have decided to expand your firm’s web presence, hiring a ghost blogger to write your blog content might be the solution to your problem.A lot of people like the idea of having a blog, but the reality of creating regular content to keep the blog fresh is something that quickly looses its shine. Writing something new week after week, day after day, can be a daunting challenge, even if you have the time to devote to the task.Hiring a ghost blogger, on the other hand, means evaluating a different equation. A good ghost blogger can produce your content regularly, quickly, and more cheaply than you could. That’s assuming, of course, that you can find a writer who suits your purposes.If you’re considering working with ghost blogger, here’s what you need to know about the process.
Finding The Right Ghost Blogger
A blog is a long-term investment in your business. Your content will be on your website for years, and will have the ability to pull people in for just as long. Unlike search engine ads, blog posts don’t easily produce fast results. They do, however, have the ability to produce long-term, slow-growth search results that can last as log as you keep your website.Content is king, but finding the writer that can get your crown can take some work.
- Establish a budget. Start by knowing how much you are willing to pay for a writer. If you’ve never hired a writer and don’t know what the ballpark figures look like, try this list from the New Jersey Creatives Network. Identify a monthly budget and use that as your guide when determining how much you’re willing to pay.
- Plan on regular content. If content is king, regular, new, and original content is the undisputed emperor of the universe. A good blog is one you update regularly. Weekly blog posts are an absolute minimum, but multiple posts per week is a good idea if there’s a lot of other similar blog material out there. If you’re in a highly competitive market, a blog with multiple posts per day might be necessary to make headway against your competition.
- Plan on an average length. Your ghost blogger will be able to tell you what he or she charges for each post, but have a target-length in mind. A 250-300 word blog (equal to about a page of double-spaced, 12-point font material) is the shortest post you should plan on, while 400 to 500-word posts are fairly standard.
- Ask for samples. Good ghost bloggers will be able to show you their prior work. Always ask for samples, links, or references so you can get an idea of what the writer has done in the past.
- Pay attention to voice. Don’t get caught up on the details of the writer’s prior work. Instead, listen at the writer’s voice, tone, and style. You know your audience or your customer base, and you know what type of language they speak. Whether you need a formal, informal, conversational, humorous, or any other voice, you have to find a writer who can deliver. If the writer sends you multiple samples and each have a distinct tone or style, you can be fairly certain the writer can deliver the style you’re looking for.
- Look at experience and knowledge. A lot of people watch sports, and a lot of people know the language of sports. But how many writers can easily use the lingo of electrical engineers, or real estate agents, or fans of My Little Pony? If you want content that targets a specific audience, and that audience uses language in a distinct way, you need a blogger who can write posts that can reach that audience. If you’re talking to lay people about a complicated topic, you need a writer who understands the topic well enough so he or she can explain it to a person of average intelligence who has background in the field.
- Plan on a learning period. No two writers are the same, and no writer can ever know what’s going on in your head. Be prepared to spend a few weeks working with the writer to refine the blog posts. If you have a style in mind, the writer may take some time to identify it and get it into words.
Take Your Time
Creating a blog takes time, and building a relationship with a reliable ghost blogger is an investment that can return significant dividends. If you build a strong relationship with your ghost blogger, together you can craft a blog that will convey what you want it to. Whether you want to keep your readers informed of important events, or build a blog that reflects your goals and values, you’ll have to be ready to work with your ghost blogger as time goes on. Your blog creates a relationship between you and your readers, but only if you and your ghost blogger can work together effectively.
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